Twitter to add 'official' mark to verified big accounts

Twitter said Tuesday it will add a gray “official” label to some high\u002Dprofile accounts to indicate that they are authentic, the latest twist in new owner Elon…

The site’s current system of using what are known as “blue checks” confirming an account’s authenticity will soon go away for those who don’t pay a monthly fee. The checkmarks will be available at a yet-to-be-announced date for anyone willing to pay a $7.99-a-month subscription, which will also include some bonus features, such as fewer ads and the ability to have tweets given greater visibility than those coming from non-subscribers.

Esther Crawford, a Twitter employee who has been working on the verification overhaul, said Tuesday on Twitter that the “official” label will be added to “select accounts” when the new system launches. Crawford said those receiving the label include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures.

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