California, July 18th -Following the powerful global dissemination of the 'Coffee Tao' philosophy from Vietnam through the Warner Bros.
California, July 18th -Following the powerful global dissemination of the"Coffee Tao" philosophy from Vietnam through the Warner Bros. Discovery-produced documentary"The Tao of Coffee" and the CNN article"The Tao of Coffee: From Beans to Beauty", in July 2024, Trung Nguyen Legend will consecutively open new cafe spaces in the US and China, further promoting Vietnamese coffee and coffee culture to the world.
Here for the first time, coffee lovers in the US can experience the full range of coffee products, tools and equipment, as well as unique coffee appreciation styles following the 3 coffee civilizations of Ottoman, Roman and Thiền. Notably, Thiền Coffee - a cultural and artistic coffee product created by Trung Nguyen Legend, is being introduced to coffee lovers in the US for the first time, providing a completely new and unique experience.
In 2022, the Trung Nguyen Legend Coffee World on Nanjing West Road received two prestigious awards -"Best Coffee Shop of 2022" and"Famous Coffee Shop of the Year" in China. To this day, it remains a beloved destination that attracts customers to experience the history and culture of Vietnamese and global coffee.
With strong love and acceptance from international customers, Trung Nguyen Legend is now making efforts to implement the goal of developing nearly 130 shops in China in 2024, marking the beginning of a long-term plan for 1,000 shops in this market.
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