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On the other hand, Donald Trump positions himself as a strong leader fighting against the political establishment to protect American borders and restore its greatness on the global stage. During his debate against Harris, he touted his strong relationship with world leaders to underscore his influence on the global stage. Trump boasted, “He said the most respected, most feared person is Donald Trump. We had no problems when Trump was president… China was afraid of him.
Trump, on the other hand, employs fear and a sense of urgency to drive emotional appeal. He frequently uses hyperbole and repetition to amplify issues and frame them as major crises. For example, he regularly claims that “millions of criminals, and terrorists are pouring into America and destroying the country.” By invoking fear and a sense of urgency, he seeks to play on people’s anxieties about national security.
Applying credibility-based appeal, Harris repeatedly emphasised her credentials as a prosecutor to demonstrate her capacity to fight crime and maintain the rule of law. Similarly, Trump appealed to credibility by consistently highlighting his achievements as a strong leader on the global stage, touting his ability to negotiate and stop what he alleged to be a rip-off from China, Europe, and NATO.
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