Tokyo 2020 sponsor Toyota Motor Corporation has decided not to air TV commercials related to the Games in Japan. It was suggested that the top-tier
Tokyo 2020 sponsor Toyota Motor Corporation has decided not to air TV commercials related to the Games in Japan.
Toyota chief executive Akio Toyoda and other executives will not attend the Tokyo 2020 Opening Ceremony on Friday . Toyota joined the IOC’s flagship The Olympic Partner worldwide sponsorship programme in 2015, signing up as vehicles, mobility support robots and mobility services partner until 2024.Tokyo 2020 organisers will now anxiously hope that Toyota’s decision will not create a domino effect. Some 60 Japanese corporations have paid more than $3 billion for sponsorship rights to the postponed Games.
“These partners and sponsors must have been struggling to support Tokyo 2020,” admitted the Tokyo 2020 spokesperson Masa Takaya. “Of course, there is mixed public sentiment towards the Games. There must be a decision by each company in terms of how they should be able to convey their messages to the public from its corporate perspective.”
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