Meet Tomilayo Aluko, head of Corporate Communications and Marketing at Central Securities Clearing System Plc, with expertise in successful marketing and brand management strategies.
Her experience and expertise have been honed through years of working with medium and large corporations across various industries, where she has been instrumental in driving successful marketing and brand management strategies.
So, first things first, engage the people with an effective and transparent communication strategy that creates awareness of economic issues, gaps, and opportunities. Inspire action by connecting and promoting dialogue and collaborations between stakeholders and economic players. Inspire the required behavioral change in people that will foster economic growth and give the marginalised a voice and avenue to engage in what affects the quality of their lives and living.
Transparency is key. The functionality of a communication strategy is steep in transparency; people get behind what they know. You will see in a lot of the manifestos of the candidates running for office, they are promising effective communication and transparency. It is embedded in the culture of the organization; culture is a collective effort of everyone involved in that organisation or SLA. So, if it is part of your core values as an organisation to communicate effectively, then people will hold you up to it. Always go back to what your core values are and as leadership, consistently assess if you are living up to what you promised your staff.
Trusting the communication strategy process. A lot of times, communication strategy is a long-term game and people always want immediate results, and because they want immediate results, they are not patient enough to see the process through. ‘Rome was not built in one day.’ The brands we revere today have been many years in the making.
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