.TomBrady and TheCloosCorp have also partnered on a collection of dual-branded sunglasses and blue light lenses.
Christopher Cloos is far from a household name in the U.S., but the Danish eyewear brand has turned to a very visible ambassador to help it change that.
He said Brady has “a very strong persona and is very passionate about our design position, so it was a great fit for us.” He said he reached out to the athlete’s management and had a “round of conversations” that lasted over a year. A meeting was set up and the brand and Brady started working on the collection.
Both collections are sold in exclusive packaging with six rings on the inside of the case — a nod to Brady’s Super Bowl wins — a cleaning clothing with a special message from the athlete, and the names Christopher Cloos and Tom Brady printed on the inside of each frame.
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