Integral will once again work with Nigeria's largest television broadcaster.
Nigeria’s leading sports marketing and management company, Integral, has secured the exclusive rights to broadcast theThis sub-license deal from Infront, a Wanda Sports Group company and the IOC’s exclusive rights holder for free-to-air distribution rights in Sub-Saharan Africa are in addition to Integral’s existing Premier League sub-license free-to-air media rights agreement on Nigeria Television Authority.
Over 200 hours of content will be available on the NTA Network with 6 to 9 hours of daily content throughout the period of the Games from July 23 to August 8, 2021. Speaking on the deal, the Managing Director of Integral Abimbola Ilo said: “Following our partnership for the Premier League free-to-air rights, we are pleased to be working with Infront again to deliver high-quality sports moments to Nigerians. This is an important avenue to showcase the talents and tell the stories of exceptional athletes as they compete on the world’s biggest stage in Tokyo”.
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