Opinion: Tobacco Control Campaign During A Pandemic: Lessons and Opportunities, By Hilda Ochefu
The current pandemic slowly sneaked into the world through Wuhan-China late 2019 and then took us all by surprise. In January, governments, corporations and organizations were very busy developing their strategies and fine-tuning what the year was going to look like and in their optimist predictions, never imagined that a big disruption was about to hit the world in an unprecedented way.
In the United States, like in every country in the world, COVID-19 is not sparing young people . Data from the Centers for Disease Control and Prevention suggest that a little more than half of hospitalisations are Americans below 65 years and about 22 per cent are below the age of 50. President of the Campaign for Tobacco-Free Kids, Matt Myers states: “your age doesn’t matter if your lungs are compromised”.
Apart from donations, tobacco companies are jostling to provide solutions to the current public health crisis. PMl says it is working on vaccines against the coronavirus and claims it has tasked Medicago with this responsibility. On April 1, 2020, The Guardian UK and international media organizations published a statement from British American Tobacco claiming that it had developed a potential vaccine for the Coronavirus.
The world is a long way from finding a vaccine let alone a cure for COVID-19. Experts are on record predicting that the process for an effective cure will take almost a year. These tobacco industry tactics are a potential threat to the progress countries have made over the past decade to fulfil their obligations under the WHO’s Framework Convention on Tobacco Control .
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