I studied Mechanical Engineering because I love cars. However, after interning at a Toyota after-sales franchise for a while, I decided that I didn’t want to deal with the smell of petrol and engine oil every day.
I enjoyed the ruggedness of the work and believe it’s a noble profession, but I’m really sensitive to smell and just couldn’t handle it. I tried moving from the practical aspect into engineering design, but quickly discovered that I was also not interested in that. I’m grateful for my engineering training though; it gave me mental dexterity and a solid foundation for future careers.
Then there were life challenges that came with being a mum; motherhood changed me, changed my priorities and also made me realise how limited I am. I not only wanted to build a profitable business, but I wanted to do it without neglecting my health or family. I decided to rebuild my career around values I believed in and chose to only work with clients who valued quality work. Motherhood taught me time management.
In a world where career pivots are inevitable, and some jobs of the future have not been created yet, personal branding is career insurance. It makes you future-ready and gives people a reason to choose you always, because they care more about you than just what you’re offering. Studies show that people have up to five different careers in their lifetime, so you don’t even know what is ahead of you, but one thing you’ll always have is you.
The opportunity is abundant, but for it to remain a sustainable source of income, one must think like an entrepreneur. It’s important to build the skills to grow and market your business. For it to be sustainable, you must stay profitable. To stay profitable, you must learn how to get your ideal client’s attention, build trust, and successfully deliver the product/service. Just like there’s no going back to the time when there were no computers, the Internet is our reality now and in the future.
It’s one thing to have skill and talent, it’s another thing to know how to use it to help others or even get paid for doing so. Through our digital programmes, we’ve helped thousands of modern entrepreneurs gain the clarity and confidence to become visible, communicate their value and create a bigger impact with their work. In the past three years, we have trained over 20,000 entrepreneurs online and the feedback is precious.
Every week, we reach tens of thousands of readers across several digital platforms. The biggest impact of my work is the fact that we’re inspiring a new crop of digital entrepreneurs who serve a global audience and sell impactful products. When people read my story or see our content, they write back to tell us of the strides they’re taking and how our work has given them permission to do the same thing.
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