OPINION BY OKOH AIHE: Time for TV to help the ordinary folks | TheCable
Association of Broadcasters Conference in Las Vegas, my friend who used to play very heavy in Nollywood, was interested in buying a particular camera lens to enhance the movie output of his company.
Something crept out to me immediately. One. There is a general belief all over the world that politicians were insincere. Two. That politicians were always ready to distort the truth in order to enjoy some advantages or personal gains.Oh, like that young man in New York, a Republican, George Santos, who got into the US Congress with dubious credentials, dubious names and dubious everything to the extent that people are saying, “we don’t really know who this guy is.
Promises are rolling out in torrents. I will build every road in your domain. Every child will be at school. Your people will no more be hungry. Universities will no longer go on strike for a full academic session, and transportation – rail, road and air – will be easy and pleasurable. And the crowd gets ecstatic and delirious!One of the beauties of television is its immediacy and it’s ability to capture that immediacy for today and store it for tomorrow.
Perhaps, in order to validate the position of the minister, the National Broadcasting Commission , which he superintends, also warned against fake news and hate speech during camapaigns. Speaking at a sensitisation programme in Abuja, the NBC Director General, Mallam Balarabe Ilelah, sent out a warning, saying the Broadcast Code has made generous provisions to deal with those who breach the law.
But I believe that the past remains in pictures. In January 2012, President Goodluck Jonathan had increased the fuel pump price from N65 to N140 by way of resolving the fuel subsiding torment and creating a realistic pricing for the product. There was outrage. Civil society and political groups gathered for 9 days in Lagos, singing and dancing but in very stout protest to what seem a scandalous elevation in price. The government buckled and the price was pegged at N97 after negotiations.
This is why I appeal to broadcasters that as the nation heads towards the elections, they need to take advantage of their profession and do much more for the ordinary folks out there by following the laws of the land and the Nigeria Broadcast Code to continue to speak the truth that is backed by law.
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