'It's hard to imagine life without Apple because my life has been wrapped up in this company...since 1998.' WIRED Editor at Large Steven Levy sits down with Apple CEO Tim Cook for The Big Interview, revisiting his early years with the company, discussing where Apple is presently and where he hopes to take it from here.
"It's hard to imagine life without Apple because my life has been wrapped up in this company...since 1998." WIRED Editor at Large Steven Levy sits down with Apple CEO Tim Cook for The Big Interview, revisiting his early years with the company, discussing where Apple is presently and where he hopes to take it from here.
You've been here a long time.There had been the Apple II era.Did you think that at any point watchingbefore talking to Steve.And just return whatever assets wereBut I have to say, when I came out to talkthat was the most unusual CEO I'd ever met.passionate about its reason for being its purpose.that Apple would be going out of business.You're leaving the world's largest personal computer companyafter talking to Steve.
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