TikTok: Can the Over-30 Crowd Safely Ignore It?

The micro-video platform is causing a national stir, but many see no reason to download the app in the first place. Are you missing out?

TikTok, a skyrocketing app favored by Gen Z and designed to showcase short-form mobile videos, has amassed 80 million active users in the U.S. Still, many in the 30-and-over crowd say they simply don’t have the time or will for more social media. “That’s stress I don’t need in my life,” said writer Louis Peitzman, 33, who has more than 68,000 Twitter followers. “Instagram is soul-sucking enough.”

Especially viral TikToks—like pranks, dance challenges and messy science experiments—migrate to other social platforms anyway....

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