Three Crowns celebrates African Queens to mark Mothers’ Day vanguardngr.com vanguardnews
The brand has come up with a digital campaign to celebrate, promote and project NigerianAfrican mothers in another unique way as it celebrates this year’ Mothers Day. This time around, the iconic brand is focusing the Mum’s hair!
The brand is calling on Mums to upload pictures of their African hairstyles that look like a Crown to its social media platforms and they will be generously rewarded for this campaign, as the Senior Brand Manager, Omolara Banjoko explained, will drive conversation around Mums as the crown jewel at the heart of every home with emphasis on her African hairstyles” We know milk is very nutritious and has the essential vitamins especially “Vitamin E” that helps nourish the body inclusive of the hair...
In her words, “Hair, glorious hair; is the beautiful crown of the African woman; we want to celebrate the different hair styles of the African woman with her nourishing her hair with “Vitamin E” in Three Crowns Milk”. While spelling out the details of the campaign, Banjoko explained that the teaser stage will see participating mums acquainting themselves with the details via hashtag #ThreeCrownsAfricanQueen and #ThreeCrownsMilk; while they will thereafter share their hairstyles via the same hash tag #ThreeCrownsAfricanQueen; #ThreeCrownsMilk;. The Campaign phase proper holds between May 6 and May 12 – Mothers Day.
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