Tech experts say the specificity and quantity of information collected by the platform can pose a risk to most users if it falls into the wrong hands or is used to target them
It knows when you’ve been online shopping, the last time you worked out and whether you’ve been lurking on your ex’s profile.new social media platform Threads is gobbling up massive amounts of sensitive data on its 100 million users and counting.
“The more data you have sitting in a certain position spot is going to get people really, really excited about getting access to it and being very creative about it.” Threads also has its own supplemental privacy policy, which says “we collect information about your activity on Threads, including the content you create, the types of content you view or interact with and how you interact with it, metadata about your content, the Threads features you use and how you use them, the hashtags you use, and the time, frequency, and duration of your activities on Threads.
That approach is not unusual for social media services or other apps. It’s become “standard repertoire” for such companies to broker access to as much data as possible, he said. Caraway often hears from students who wonder why they should care if social media companies access their data because they’re not high-profile and don’t use such apps for controversial activities.“We’re certainly seeing a situation in the U.S. where certain marginalized populations are under attack, at least rhetorically and sometimes legally, and you might find yourself as part of one of those marginalized populations.
In the case of Threads, its parent company Meta was infamously ensnared in privacy concerns in 2018, when it was revealed that consulting firm Cambridge Analytica paid a Facebook app developer for access to the personal information of about 87 million users.
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