Learn how marketers can optimize their campaigns by using AI tools in combination with human creativity and expertise.
In today’s always-on environment, AI tools can help marketers optimize and personalize their campaigns quickly and efficiently. But AI alone won’t yield meaningful campaigns. Impact-driving work requires both human ingenuity and machine speed — a combination marketers can’t fully embrace without daily practice. This article discusses how one team experimented with used AI to complement their creative marketers on various tasks, and how it resulted in their most impactful campaign to date.
Yet only half of marketers feel that they have adequately adopted AI, a discrepancy that isn’t necessarily surprising.Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.is the CMO of Mailchimp at Intuit.
AI Marketing Campaigns Human Ingenuity Machine Speed
Nigeria Latest News, Nigeria Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Power of Combining AI and Human Ingenuity in MarketingThis article discusses how one team experimented with used AI to complement their creative marketers on various tasks, and how it resulted in their most impactful campaign to date.
Read more »
The Power of AI in Optimizing Marketing CampaignsThis article explores how AI tools can enhance marketing campaigns when combined with human creativity and practice.
Read more »
Super Charge Your Email Marketing Campaigns With the Power of AI!!Elevate email marketing with AI: personalized content, targeted segmentation, predictive analytics, and automation for higher engagement and conversions.
Read more »
'Dune 2' TikTok Marketing Helps Power Box Office SuccessHow the blockbuster success of epic sci-fi sequel 'Dune 2' was driven by its strategy on the key social platform
Read more »
The Power of Generic Category MarketingLearn about the influence of generic category marketing on advertising campaigns and how it can educate consumers and counter misconceptions.
Read more »
Power Beyond Limits With New BLUETTI AC240 IP65 Weatherproof Portable Power StationBLUETTI is gearing up to revolutionize outdoor adventures once again with its latest innovation, the AC240 IP65 Water Resistant Portable Power Station.
Read more »