Afrobeats, the infectious and vibrant music genre rooted in African rhythms, continues to thrive and captivate audience worldwidel. The Managing Partners
of The Plug, a leading talent management, events curation, and culture advisory company, recently conducted an exclusive interview #WithChude, where they expressed their unwavering belief in the long-term global relevance of Afrobeats. Asa Asika, Abiodun ‘Bizzle’ Osikoya, and Tobi Mohammed , the driving forces behind The Plug, highlighted the genre’s enduring popularity, its ability to captivate diverse audiences, and the importance of education within the industry.
Asa highlighted the global reach and resilience of Afrobeats, stating, “There are 54 countries in Africa. How many countries are there in Europe? If nobody in the world cares about Afrobeats again, we are fine. There are artists in the US that are only relevant in Texas, and they are good. It’s nice to go to Times Square and see the face of Olamide, and see Tiwa selling out shows in Brixton. One thing that helps us is that Africans, particularly Nigerians, are all over the world.
Tobi stressed the genre’s ability to adapt and evolve as being a significant factor to its sustained relevance. “Afrobeats is not confined to a single sound or style. It constantly evolves and fuses with different genres, creating more exciting and innovative rhythms.”
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