Poul Weihrauch is adding products from Pringles to Cheez-It to family-owned group’s portfolio
The chief executive leading Mars into savoury snack aisles is a blunt-spoken Dane who espouses the value of sustainable business. Poul Weihrauch negotiated the $35.9bn takeover of Kellogg successor Kellanova, which will bring products including Pringles crisps and Cheez-It crackers into the Mars pantry.
Forty per cent of Weihrauch’s long-term pay incentives are based on non-financial metrics, such as cutting greenhouse gases. Weihrauch began his career with Stimorol, a Danish chewing gum brand. He then moved to Nestlé to work in sales and marketing before joining Mars in 2000 as European brand leader for Snickers. After several senior roles, including eight years as president of the Mars petcare division, he became group CEO in 2022.
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