Meet Tengku Chanela Jamidah, a boundary-breaking fashion icon.
Tengku Chanela Jamidah is flipping the script and redefining gender norms. She first made a name for herself as a fashion icon in Malaysia before relocating to the U.S. where she currently pursues her new passion for holistic wellness and healing.When one thinks of the typical gender roles in Islam, women are primarily expected to be a homemaker while the men protect and provide for the family. However, Tengku Chanela is no ordinary woman.
And make a name for herself she did. The Tengku founded two fashion labels, Ultra and Thavia as well as a beauty brand, Dida. Each of her labels had a different message for consumers. With her first endeavour, Ultra, Tengku Chanela wanted to encourage and raise awareness for sustainable fashion. Thavia was about empowering women. Dida ran along similar lines as Thavia, encouraging women to be self-confident and embrace their femininity.
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