Child influencers on the platform test their power at New York's annual Toy Fair.
The US is currently reviewing changes to the children's online privacy act.
About 40% of children aged 14 and under watch YouTube or YouTube kids at least weekly. More than 60% in that age range have bought something they saw in a video, according to a survey conducted last year by the NPD Group for the US Toy Association. This year's Toy Fair drew 100 YouTube channel owners this year, up from 90 in 2019, several of whom are represented by Hollywood agents.
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