How the future of electioneering campaigns in Nigeria could be shaped by a system that reduces the barrier of entry for contestants, improves campaign efficiency, and makes electioneering processes more competitive. Read More: PVC Election Nigeria
According to the Nigerian Electoral commission, 51% of the registered voters in Nigeria are under the age of 35. This number is most likely going to increase given our high population growth rate. Recently, there was a drive for reducing the eligibility age of people intending to contest for public office via a campaign aptly dubbed “Not Too Young To Run.” The campaign was mostly successful as a bill was passed by the National Assembly to address it.
Apathy was a more significant competitor to all the candidates in the recent elections as voter turnout was remarkably low. Some of those who managed to beat others did so because of the help of social media and not in spite of it. If it were not a significant platform, politicians would not have surrogates propagating their campaign messages online daily. Politicians themselves would also not be available on social media.
If we look at things from purely a design thinking perspective, the journey of the voter from getting their PVC to casting their vote at polling units is arduous and filled with needless friction. I predict that potential candidates in the future will no longer depend solely on party grassroots organizing as there will be less of the grassroots to organize via analog means.
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