The FTC finalizes its rules clamping down on fake online reviews

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The FTC finalizes its rules clamping down on fake online reviews
Independent ReviewsConsumer ReviewsFederal Trade Commission
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Danny Gallagher is a writer and reporter based in Dallas. His work has appeared in The Dallas Observer, D Magazine, CNET, Cracked, The Onion AV Club and Retro Gamer magazine. He's also written material for games published by Jackbox Games and the first ever Halloween episode of Mystery Science Theater 3000. His website is dannygallagher.

to prevent the use of these practices on websites and e-commerce hubs. The FTC approved the new rules against the buying and selling of fake reviews and product testimonials with a 5-0 vote on Wednesday. The rules will become effective in 60 days.

The new FTC rules address the practice of buying and selling fake consumer reviews, including the use of AI-generated consumer and celebrity testimonials for products or services.

The formal ban also comes with stiff penalties for violators of the new rules. Fines could reach as high as. The Commission has been trying to get control of fake online reviews and testimonials for years. The first such case was resolved in 2019 againstThe company was accused of paying for fake feedback for its weight-loss products from the amazonvierifiedreviews.com website, and the FTC slapped them with a $12.8 million fine.

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