The annual The Edge Awards ceremony recognized outstanding achievements in marketing by personalities, brands, and agencies across Nigeria. Held at Lagos Sheraton Hotel, the event celebrated groundbreaking ideas, impactful campaigns, and strategic vision.
SPECIAL REPORT: Antimicrobial resistance crisis heightens in Nigeria , other countriesNever again: coup-plotting generals and Nigeria n democracy, By Ahmed Aminu-Ramatu YusufNNPCL, Dangote Refinery and a livable Nigeria , By Babafemi A. BadejoBlood on UniformsSPECIAL REPORT: Antimicrobial resistance crisis heightens in Nigeria , other countriesNever again: coup-plotting generals and Nigeria n democracy, By Ahmed Aminu-Ramatu YusufNNPCL, Dangote Refinery and a livable Nigeria , By Babafemi A.
Marketing Edge, the publication that organises the event, publishes news, trends and insights in the integrated marketing communications space with a view to bringing visibility to brands and giving media attention to the Nigerian advertising industry. “Identifying the different categories and winners that have emerged has not been a tea party affair at all. While their decisions were not based on any scientific proofs, they have relied largely on better statistics and content reviews, analyses as well as market insights, deep, on-the-spot investigative journalism for some award categories,” he added.Support journalism driven by facts, created by Nigerians for Nigerians.
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