Tesco to make big change to 'Scan as you Shop' in major supermarket shake-up

Tesco News

Tesco to make big change to 'Scan as you Shop' in major supermarket shake-up
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Tesco is planning to introduce in-store adverts through its Scan and Go devices as it looks to ramp up its retail media network

Tesco is set to introduce a significant change for customers utilising its "Scan as you Shop" service. The retail giant is enhancing its retail media network, with plans to roll out new in-store advertisements via its Scan and Go devices.

Lee Roberts, head of sales at Tesco's Media and Insight Platform, explained the strategy: "I'm about to go into the frozen aisle and on my Scan as you Shop device I'm delivered a display message for a particular product, offer, or promotion that's in that frozen aisle. And this can be replayed as you navigate your way around the rest of the store."

PepsiCo took a bold marketing leap by wrapping the entrance wall of Tesco's Vauxhall superstore with a gigantic 46-meter-wide and 10-meter-high advertisement earlier this year. The colossal ad space was used to promote its sponsorship of the UEFA Champions League, reports the Mirror.

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