Surpassing financial targets: Exploring Wema Bank’s innovation and blueprint for success in the financial sector

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Surpassing financial targets: Exploring Wema Bank’s innovation and blueprint for success in the financial sector
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A deep look at Wema Bank’s growth trajectory in the past decade not only reflects an innovative brand but also a resilient bank that has transitioned through several faces of Nigeria’s economy and consistently stood strong year on year

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. No wonder the bank is referred to as Nigeria’s foremost innovative bank. An investor looking to make maximum returns would consider the numbers constituting a company’s profit as well as the trend in its financial performance. Upward trends tell the investor that such a business is worth investing in and downward trends prompt skepticism, even if the numbers are high. Essentially, to weigh a business’ strength and potential, both profitability and growth must be considered.

The Audited Report also showed a 72.2% increase in Gross Earnings from 2022’s N131.08bn to N225.75bn in 2023. Now, you may be wondering how Gross Earnings differ from PBT. It’s simple. While PBT is the company’s profit before tax deductions, Gross Earnings refer to the total revenue the company made—no expenses deducted. Basically, your Gross Earnings are all you’ve earned within a given period of time.

Smart investors, shareholders and consumers weigh the assets of a business to predict how equipped it is to handle its financial obligations and grow. With over Two Trillion Naira in assets, especially coming from less than N1.5tn in the previous year, Wema Bank’s capacity for increased growth is unquestionably strong. The bank successfully surpassed the One Trillion Naira industry benchmark—a laudable feat achieved in just the first three quarters of 2023.

Today, Wema Bank is regarded as Nigeria’s foremost innovative bank and this title did not come easy. For six decades, Wema Bank had been a household name in the banking industry, providing financial services to Nigerians across different parts of Nigeria; good enough to keep the bank going but not necessarily to make it the industry leader that it is today. So, what changed? Innovation.

The Bank also powers the SME Business School which provides intellectual resources and expert guidance for existing and aspiring business owners and more recently, Sounds of ALAT, a music competition organised to produce the first ever ALAT jingle and offer Nigerians with interest in the entertainment industry, a platform to hone their skills and exhibit their creativity on the national scale. These are all just to mention a few.

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