The good news for Nine is that Today's ratings are up. The bad news is its direct rivals have grown even more, leaving Nine's breakfast show in second place – with a proportionally smaller slice of the audience, write Michael_Lallo and BroedeCarmody
"We're not getting into a running commentary about ratings this soon out of the gate," a Nine spokesman says. "We've been very open that it's a marathon and we're not in this for instant gratification."Credit:'s audience is virtually unchanged from this time in 2019, Stefanovic and Langdon have at least arrested the ratings slide that occurred before Christmas.
Sunrise newsreader Natalie Barr, executive producer Michael Pell, and hosts Samantha Armytage and David Koch."The research we've conducted on behalf of our clients suggests Karl and Ally have a good rapport," says Ben Willee, general manager and media director of Spinach advertising agency. "I think they'll do well but it will take time and I have no doubt Nine is playing the long game. It's hard to build rapport with viewers and that's why Nine invited Karl back, because people are used to seeing him while they're walking around in their undies and starting their day."
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