Study: 91% of Africa’s Leaders Explore Data Analytics
A recent study conducted by IBM Institute for Business Value in cooperation with Oxford Economics, has revealed that market leadership is most frequently attained when an organisation establishes a high level of trust in data from its customers, its own business processes, and across its partner ecosystem.
The idea of believing in data analytics, is the focus of the IBM’s 20th edition of its bi-annual C-Suite Study, titled: “Build Your Trust Advantage,” which polled nearly 380 C-level executives across African countries, Nigeria inclusive, designed to examine how companies are achieving market leadership by emphasising trust in their use and sharing of data.
According to the study, through the quantitative and qualitative surveys issued, it became clear there was a set of leaders – dubbed “Torchbearers” – that stood out as understanding that transparency, reciprocity and accountability are critical ingredients for earning trust among key stakeholders. The study was said to be critically important at a time when consumers report more concerns than ever before in their willingness to share personal information.
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