Storytelling videos to dominate advertising in 2019 vanguardngr.com vanguardnews
The experts said this percentage is a result of technology and the storytelling techniques brands will deploy to drive consumer attention.
Vanguard Companies and Markets investigation showed that storytelling was deployed by majority of brands in Nigeria, especially in 2018, with experts arguing that the trend will increase in 2019. Music found a place at the heart of YouTube – so it’s no surprise to see many brands riffing on musical themes this year, like UBA’s advert, 919 dance video.”
Others are Turkish Airlines’ advert -Safety Video with The Lego Movie Characters had 25.2 million views, Groupon 2018 Super Bowl Commercial-Who Wouldn’t, recorded 25.5 million views, Samsung Galaxy commercial: Moving On, recorded 17.4 million views, Rescue Blue the Dinosaur-Lego Jurassic World-Pick Your Path commercial had 10.8 million views.
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