Stakeholders have advocated for the development of strategic communication plans to mobilise national support for effectively conveying Africa’s narratives.
The Account Management Director of Insight Publicis, Oluwaseyi Layade, disclosed this at a conversations-and-cocktails event, to commemorate Africa Day and Africa Communications Week 2023, hosted by Quadrant MSL and other communications professionals, which was held recently in Lagos.
The event and dialogue, which was spearheaded by the Business Lead at Quadrant MSL, Oluwarantimi Olaniyan and the ACW host and Corporate Communications Manager of Nestle Nigeria, , Victoria Uwadoka, was designed to promote intentional and responsible communications practices for a stronger African narrative.
Panellists, Okiti and Osage-Brown, agreed that the African story was about its diversity and uniqueness, stressing the roles that internal competence and history play in the collective narrative.
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