SINGAPORE - When it comes to advertising, One Raffles Place and SPHMBO are stars of the big screen.. Read more at straitstimes.com.
A mega LED screen measuring 100 sq m will be installed at the six-storey shopping mall later this year in a partnership between the skyscraper and SPHMBO - the outdoor advertising arm of Singapore Press Holdings .
"By understanding what truly works in public spaces where people now consume content, we are able to identify high-impact sites that seamlessly fit into commuters' journey throughout their day." According to Nielsen Media Index, half of the traffic in Raffles Place is made up of PMEBs, compared to a national average of 32 per cent for other areas.
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SPHMBO partners One Raffles Place to install mega LED screenSPHMBO, the outdoor advertising arm of mainboard-listed Singapore Press Holdings (SPH), has entered a partnership with One Raffles Place to install a 100 sq m mega LED screen on the facade of the integrated commercial development. Read more at The Business Times.
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