As one of the world’s most famous brands, the British royal family has a strong, tailored narrative of patronages, pageantry and people. The monarchy has long demonstrated its value in contemporary consumer culture, and kept its buyers engaged.
But what sets the royal family apart from other corporate brands is its individual, and often uncontrollable, human elements. The narratives that they create can produce what then Prince Charles once referred to as a “soap opera”.
Soap operas make us feel bonds with people who are otherwise not like us. A study of the series Dallas showed that even though the rich lifestyles portrayed were inaccessible to most viewers, they could relate to the tensions between love and duty. Such themes resonate strongly with royal watchers, and indeed, recur again and again throughout history.The release of Spare is a dramatic moment.
Harry’s book is full of familiar narrative tropes. There is his wicked stepmother, Camilla, who he accuses of scheming with the press. And the emotional coldness of his father, who he claims did not hug him on telling him of his mother, Diana’s death. Soap opera heroes and heroines are not perfect and are likely to be flawed. That’s what makes them appealing and relatable. The reports about Harry’s book seem to show he enjoys highlighting flaws in other people, but not in himself or Meghan.
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