Spotify, a global online streaming platform, has named South Africa, Nigeria, Kenya, Ghana, Zambia and Uganda as the top African countries listening to Rhythm and Blues (R&B) in Africa, on its platform.
Monica Kemoli-Savanne, Artist and Label Partnerships Manager, East Africa, disclosed this in a statement on Wednesday, in Lagos.
“Despite the historical dominance of Afrobeats, Amapiano, Gengetone and others, in the African music landscape, an exciting transformation is unfolding. According to her, locally, artistes like Kenya’s Xenia Manasseh, Ghana’s Baaba J, South Africa’s Lloyiso and Nigeria’s Bloody Civillian, had the people in their feels.
“The Ghana-Nigeria collaboration on Camidoh’s Sugarcane featuring King Promise, Darkoo, and Mayorkun as well as Essence by Nigerian powerhouses Wizkid and Tems, are treating the ears of music lovers near and far,” she said. She disclosed “to leverage this growing popularity of the genre, Spotify had partnered with COLORSxSTUDIOS for a multi-day R&B writing camp in Nairobi, Kenya.”
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