Social networking allows e-commerce companies to connect internal and external individuals who share similar business interests or activities.
Social tools enable employees’ access information and resources they need to work together effectively and solve business problems.
Again, public social media platforms help an organisation stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations, such as alternative modes for the delivery of items. Despite logistic issues, government policies, multiple taxes, poor Infrastructure, and security issues, more Nigerians are, however, demonstrating a new fondness for online shopping.
Considering the increasing level of patronage by Nigerians, it is important for e-commerce businesses to focus attention on building brand awareness, effective customer service and social listening to enhance their online presence. To sustain its contribution to the digital economy, e-commerce companies must channel efforts toward building trust to inspire the confidence of customers, provide more delivery options , adopt more payment solutions, and invest in marketing and technology.
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