Snapchat parent Snap Inc. faces intense competition from a number of players — and that's reason to avoid its stock, according to an analyst
Snapchat parent Snap Inc. faces intense competition from a number of players, and that’s reason to avoid its stock, according to an analyst.
“Short-form... Snapchat parent Snap Inc. faces intense competition from a number of players, and that’s reason to avoid its stock, according to an analyst. “Short-form video platforms are taking share of time from Snapchat,” Boone wrote in his note to clients. He’s concerned about third-party data indicating that time spent on Snapchat in the U.S. fell 7% from a year before during the fourth quarter, while global time spent rose 7% but decelerated relative to the 13.5% growth rate seen in the third quarter.
“Importantly, these are Snap’s most monetizable surfaces as we expect impression growth to be pressured looking ahead,” Boone wrote of Discover and Stories.
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