SmartBTS took home the regional award from Twitter Southeast Asia Best of Tweets 2021! 👏
In its website, Twitter said that it picked the advertisement as the “Best Use of Video” because of the “massive conversations” it generated with “a 98% positive sentiment.”
“Fans were also granted exclusive behind-the-scenes content, delivered through a clever combination of Twitter ad solutions,” it added. “Filipinos were feeling weighed down by uncertainties and pandemic anxiety, so Philippines’ telco giant Smart Communications decided to spread positivity by encouraging people to pursue their passions and purpose. To do this, Smart sought the help of global superstars BTS,” Twitter said.
“We are honored by this recognition, which shows the great lengths we go to just to enable our subscribers to pursue their passions with purpose. Our campaign with BTS really came at a perfect time, and we’re thrilled that both Smart and BTS share the same positive values and hopeful aspirations that resonate with many Filipinos,” Basas said.
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