According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population!...
According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry.
Along the way, I found that the problem most brands face with social media isn’t whether or not to take advantage of it, but how to take advantage of it. I’ve certainly fallen into the “information overload” trap myself. I too have become overwhelmed with the plethora of tips, tricks, secrets and strategies being preached left and right.
“Our brands are expected to cross $60m in sales by the end of 2019 [with] much of that success thanks to social media,” Neer told me. Takeaway: There are dozens of ways you can use videos to keep your audience engaged and growing. Consider sharing an authentic behind-the-scenes look at your life. Document your company’s next product launch. Show your followers what it’s like to work for your company, etc. The bottom line: If you are not using videos on social media, your customers are becoming unengaged – fast.
Takeaway: This concept is even more critical today, when customers are being bombarded with ads on their social feeds. If you want to build engaged brand followers on social media who love you and love buying from you, provide content that solves their problems and shows that you care about them before asking for a sale. You’ll quickly build a pool of loyal fans who buy from you over and over again.
“This means, if you want your brand to stand the test of time, you need to be telling your brand’s story across social media to differentiate yourself from competitors, build deep connections and trust with customers and earn your customers’ loyalty.”
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