Researchers suggest that a sudden change of habitual card sending could be a red flag that people may be struggling over the season
“While many of the behavioural characteristics displayed by people with depression are well known, here, for the first time, we demonstrate that a Christmas behaviour, or the sending of Christmas cards, is also affected,” said Prof Gallagher.
“We found that it was more than just the exchange of pleasantries and good wishes over the festive season,” Prof Gallagher said, with evidence pointing to the senders’ mood as influencing their Christmas behaviour. She began designing and selling quirky Christmas cards from her Dublin home in 2016 and said she went into it without any market research and despite people telling her the idea of sending cards was on the way out.
She sells online and in artisan food and coffee shops. “These are not pound shop cards and they are for people who want something different. Demand is still really good this year and I think people are very keen to support Irish designers and buy Irish products.”She said her largest customer base is those aged 25-40. “I don’t think we have seen the end of the Christmas card just yet and I think like many things it has come back into fashion.
She said mindfulness coaches “recommend that we make our card writing a pleasurable activity, taking an afternoon or evening to get comfortable and to reflect upon the past year and our friendships and family connections.”
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