Science, Space and Technology News 2023
New research suggests a more effective coaching approach for managers, therapists, teachers, and parents.
“You could say it’s about how we get around the problem that you can lead a horse to water, but you can’t make it drink,” said Anthony “Tony” Jack, the Elmer G. Beamer – Hubert H. Schneider Chair in Ethics and an associate professor in philosophy at Case Western Reserve and the study’s lead researcher.
“This work applies to all helping roles and professionals,” Boyatzis said, “from therapists, physicians, nurses, clerics, managers, teachers, faculty, social workers, dental professionals, and, yes, even parents.” The researchers used fMRI to reveal neural activity while subjects engaged in coaching and visual attention tasks. Face-to-face coaching sessions were conducted before the fMRI scan. All subjects had one coaching session focused on the real self and were randomly assigned to a varying number of ideal-self-coaching sessions.
The study built on neuroimaging research by the same team 10 years ago. Both studies used neuroscience to test aspects of Boyatzis’ Intentional Change Theory, a multi-level theory of how to achieve sustained, desired change for individuals to teams, organizations, communities and countries.The researchers found something surprising that most typical coaching approaches fail to appreciate. They saw evidence of conflict between these two different ways of thinking about ourselves.
“Many think the best way to get others—and themselves—to change is to use some combination of carrot and stick, for instance by sandwiching a criticism with compliments,” Jack said. “These findings show why it works better to get the individual to focus first and foremost on their dreams and aspirations for the future.”
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