[Science Solitaire] Why you click on Rappler’s Mood Meter

What 'color' do you feel today?

by an Australian research group sometime in 2016. That color is Pantone 448C or “opaque couché” and is the color of sludge. It was associated with “death,” “filth.” It was part of a color quest to identify the color that could repel people from buying cigarettes.

Other animals, too, take color as cues. I remember being in the Galapagos enjoying watching female frigate birds flying around. They get attracted to male frigates when their throats are inflated red. My husband tried wearing a bright red shirt to see what would happen and sure enough, female frigates started landing on him . Color cues can be that vital in making sure life goes on.

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