Satellite TV gains popularity in Nigeria, Ghana
The Satellite Monitor results show that SES also increased its reach across the broader African continent. In addition to the growth of homes reached in Nigeria and Ghana, the study shows that SES’s satellites reach 11.6 million homes in anglophone West Africa; 6.2 million satellite homes in francophone West Africa; 17.7 million homes in sub-Saharan Africa; and 0.9 million satellite homes in East Africa.
“The results of our annual Satellite Monitor market research demonstrate that satellite continues to be the optimal infrastructure to deliver hundreds of TV channels and in high picture quality too, while offering an affordable solution in the transition from analogue to digital TV,” said Clint Brown, Vice President of Sales and Market Development for SES Video in Africa.
This SES annual market research offers a comprehensive and in-depth analysis into the TV market in each country it surveys and is designed to assess the development of TV reception modes and SES’s total reach in the market, as well as to serve as a benchmark for the TV and satellite industry. In 2019, Ghana and Nigeria were the main surveyed African countries as they stand as the most dynamic and highly penetrated TV markets in sub-Saharan Africa and have been surveyed by SES since 2015.
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