The partnership between Samsung and NHDAL, sealed at a ceremony in Lagos, will increase accessibility for Samsung televisions, refrigerators, and air conditioners through a reduction in cost per unit and increased distribution channels.
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Sunki Kim, Business Manager, Consumer Electronics Division, Samsung Electronics West Africa, said the company was motivated to go into the partnership due to its emphasis on quality and reliability, consistently delivering products that meet high standards and exceed customer expectations. “By forming a strategic partnership with NDHAL, Samsung will be able to tap into new customer bases and gain a competitive edge. We also want to ensure our customers get our products when they want them, how they want them, without delays. We trust NDHAL as a partner to assist in making that happen,” Mr Kim stated.
“Samsung’s commitment to innovation is evident in our product range, ranging from mobile devices and home appliances to digital displays and semiconductors. Samsung has a track record of introducing cutting-edge technologies, such as curved displays, foldable smartphones, and high-performance processors. These innovations not only enhance the user experience but also differentiate Samsung’s products from competitors in the market.
Established in 2003, the NHDAL is one of the top distributors in the consumer electronics channel with extensive market reach and penetration. According to Maneesh Nanda, the managing director, NHDAL, apart from the factory assembly line, they also have their branded stores for distribution across Nigeria.