Rotten Tomatoes is changing audience review capabilities to tackle review bombing

Rotten Tomatoes has issues with trolls who want to review movies whose political or social commentary don’t agree with — Star Wars: The Last Jedi, Black Panther, and Captain Marvel are just a couple. Verified reviews and scores may change that.

Rotten Tomatoes is introducing verified ratings and reviews to its audience score system in an effort to prevent “review bombing.” The site now displays an overall audience score based on ratings from “users we’ve confirmed bought tickets to the movie,” according to an update on Rotten Tomatoes’ blog. The update will also allow Rotten Tomatoes’ team to tag “written reviews from users we can confirm purchased tickets.

Part of the goal with new product changes is to be more transparent with Rotten Tomatoes visitors about how the audience score came to be, and reflect an honest collective voice.

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