Exactly 62% of us made the candid admission, with nearly half (48%) saying they love the thrill of spontaneity and doing things ‘off the cuff’
Nearly two-thirds of Brits have missed out on exciting and unexpected experience because of their hesitancy, according to new research.
The survey, commissioned by Magnum®, also found that going to music gigs, booking a weekend trip, and going out for a meal are some of the top things Brits like to do impromptu. And the Grammy nominated singer-songwriter said: “Summer is all about connecting with others and positive energy, and this campaign encourages people to embrace spontaneity and pleasure.
This year, Magnum®’s Pleasure Pass – which celebrates the release of its new indulgent innovations Magnum® Euphoria Pink Lemonade and Magnum® Chill Blueberry Cookie – is encouraging pleasure seekers to lean into their mood and be spontaneous by giving away tickets to events that will take you to the most euphoric euphoria or the chillest chill to make pleasure accessible to all.
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