The alcohol industry's regulator says marketers are using frozen vodka ice blocks and cheap ciders labelled with rainbows, unicorns and cartoons to encourage under-age Australians to drink
The alcohol industry's regulator says marketers are using frozen vodka ice blocks and cheap ciders labelled with rainbows, unicorns and cartoons to encourage under-age Australians to drink, prompting public health advocates to call for a tough independent watchdog to police the industry.
Mr Thorn said alcohol marketers were continually coming up with new product designs appealing to minors and the regulator struggled to deal with complaints. One Drop Brewing Co's limited edition Kellogg's corn flakes beer has sparked a complaint to the regulator. Slim Chillers, the maker of frozen wine cocktails Skinny Freezers, has also ignored the code's recent finding that the product breaches the code by mimicking the popular children’s treat Zooper Dooper ice blocks.
US brand Slim Chillers' distributor for Australia and New Zealand Jonny Zukanovic said he "strongly denied" marketing alcohol products to children, saying his Facebook advertising was targeted to users aged 18 and over and that Costco only sold alcohol to adults.he had consulted a lawyer while designing Skinny Freezers' packaging to ensure it complied with Australian standards.
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