Srategic communications and PR firm, Quadrant MSL, as well as partner members of the Africa Communications Week (ACW), has hosted communications professionals across Lagos to a conversations-and-cocktails event to commemorate
Srategic communications and PR firm, Quadrant MSL, as well as partner members of the Africa Communications Week , has hosted communications professionals across Lagos to a conversations-and-cocktails event to commemorate Africa Day and Africa Communications Week for2023.
The event, themed ‘Telling the Africa Story: The Communicators’ Responsibility’, was hosted by Quadrant MSL on the grounds of the Insight Redefini Campus, the integrated marketing communications group housing Insight Publicis, All Seasons Zenith, Starcom Media Perspectives, Digitas, Quadrant MSL and Leo Burnett, Lagos, as members of Publicis Groupe.
Speaking at the event, Oluwarantimi Olaniyan, the Business Lead of Quadrant MSL, stressed the importance of getting Africa’s story right. She said, Africa’s development is dependent on the perception of its activities by both dwellers and continental colleagues. Panellists, Okiti and Osage-Brown, agreed that the African story was about its diversity and uniqueness, stressing the roles that internal competence and history play in the collective narrative.
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