The release of the long-awaited privacy review and its landmark proposal for a personal right of privacy is expected to unleash a wave of lobbying.
the surging and profound distrust customers and citizensThis has been fuelled by data misuse by the big tech platforms, high-profile data breaches inside and outside of government, the continuing fallout from the robo-debt automation program and rising concerns aboutAttorney-General Mark Dreyfus has been arguing for dramatic reform since he was last attorney-general in 2013.
These controls mirror those available to Europeans and some larger US state jurisdictions, which means most of the large digital platforms will already have systems to enable erasure, correction and removal.Australia is playing catch-up, which means all Australian firms will need to invest in systems, policies and procedures to manage the personal data they hold on their customers and sales targets.
Ancestry sites and location-driven businesses are also on notice due to plans to extend the definition of regulated “personal information” to include genomic and geolocation data.Lawyers will also be in demand after the review proposed that the way companies design sites to collect and use data must be “fair and reasonable” in the circumstances and should apply irrespective of whether consent has been obtained.
This will also apply to political parties, which will have to provide means for individuals to opt out of their personal information being used or from receiving targeted advertising from a political entity.Media companies will need to ensure they have privacy standards overseen by a recognised oversight body for their journalists to continue to enjoy the exemption for their news-gathering activities.
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