The Nation Newspaper Pepsi® Unveils New Visual Identity with takeovers of iconic landmarks in Lagos and Abuja
Pepsi® unleashes its new look with its first visual identity change in 14 years Lagos, Nigeria, Monday 3 June , 2024- Pepsi®, a global beverage leader, has officially unveiled its new logo and visual identity in Nigeria. This marks a significant step forward for the brand, signifying its commitment to innovation, creativity, and continued cultural relevance.
Further speaking on the iconic development of the brand, Norden Thurston, the Chief Marketing Officer, Seven-Up Bottling Company, said, “The visual identity refresh is coming at a pivotal time from brand Pepsi®, as the new look strategically draws equity from Pepsi®’s past whilst incorporating modern elements to create a new look that is unapologetically contemporary and undeniably Pepsi®.
The design also aesthetically captures Pepsi®’s deep-rooted connection to pop culture, reflecting its connection with music, lifestyle, and football. ● The Pepsi® globe and wordmark unite to fit into various settings and emphasize the distinctive Pepsi® branding. ● The signature Pepsi® pulse e brings the rhythm and energy of music, an essential and continuing part of the Pepsi® legacy.
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