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Peak Milk's 'Show Peak Love' campaign engaged consumers across 15 locations, featuring the Longest Breakfast Table in Lagos, nutrition education, and recognition of Breakfast Heroes, reinforcing dairy nutrition awareness.
Peak Milk, a dairy brand from FrieslandCampina WAMCO Nigeria Plc, has successfully concluded its World Milk Day 2026 campaign. The campaign featured consumer engagement activities across 15 locations nationwide and a breakfast-themed event in Lagos aimed at promoting nutrition awareness.
The Show Peak Love campaign was designed to celebrate everyday Breakfast Heroes while encouraging informed dairy nutrition choices among consumers. According to the company, the campaign reached consumers through category education activations, shopper promotions, interactive nutrition experiences, product sampling, and reward initiatives. A key event was the Longest Breakfast Table Experience held at Ikeja City Mall in Lagos, in collaboration with lifestyle influencer Asherkine.
The event brought together hundreds of consumers to share a breakfast and participate in educational sessions on different milk categories. Participants were introduced to the distinctions between Full Cream Milk, Filled Milk, Dairy Creamers, and Non-Dairy alternatives through product demonstrations, nutrition discussions, and interactive activities. The company stated that the initiative formed part of its efforts to provide consumers with information to help them make informed nutrition decisions.
The campaign also featured recognition and rewards for selected Breakfast Heroes, whose contributions to their families and communities were highlighted during the programme. Speaking on the campaign, Marketing Manager of Peak Milk Omolara Banjoko said World Milk Day provides an opportunity to celebrate the goodness of dairy while helping consumers make more informed nutrition choices.
She added that the response to the Show Peak Love campaign reinforces the importance Nigerians place on nourishing their loved ones and highlights the growing appetite for nutrition education. Category Brand Manager Peter James commented that one of the key objectives this year was to simplify conversations around milk and help consumers better understand the options available.
He noted that the enthusiasm and curiosity seen throughout the activations show that consumers value knowledge that helps them make better choices for themselves and their families. The company stated that the campaign aligns with its efforts to promote category education and improve consumer understanding of dairy nutrition. Peak Milk seeks to help consumers understand the distinctions between milk types as consumption preferences continue to evolve.
World Milk Day is celebrated globally on June 1 and was established by the Food and Agriculture Organization to recognize the importance of milk as a global food and the dairy sector's contribution to nutrition, health, and livelihoods. This year's campaign emphasized the role of informed choices in improving dietary habits across Nigeria.
The activations included interactive nutrition workshops where dietitians explained the nutritional benefits of different milk types, such as calcium, protein, and vitamin content, as well as the importance of choosing the right milk for different age groups. The Longest Breakfast Table became a hub for families to enjoy a nutritious breakfast together while engaging with brand ambassadors. Participants received gift bags and samples of Peak Milk products. The campaign successfully raised awareness and fostered appreciation for dairy nutrition.
Peak Milk remains committed to supporting Nigerian households with quality dairy products and educational initiatives that empower consumers to make smarter nutrition decisions. Through this campaign, the brand strengthened its connection with Nigerian families and reinforced the message that informed dairy choices contribute to a healthier society. The involvement of influencers and nutrition experts added credibility and reach to the campaign, ensuring that thousands of consumers across the country gained valuable knowledge about dairy nutrition
World Milk Day Peak Milk Dairy Nutrition Breakfast Heroes Consumer Engagement
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