With a mission to continue empowering the digital life of Filipinos – and now their gaming life – PayMaya introduced PlayMaya, a feature that brings the best of mobile games and digital payments under one experience. BrandRap
The pandemic got a lot of Filipinos into gaming. According to We Are Social’s, 72.1% of Filipino internet users spend their time playing mobile games. This is higher than those using music apps and even much, much higher than those using dating apps .
PlayMaya is the e-wallet's newest in-app offering that caters to the growing number of Filipinos who have taken interest in mobile games – elevating their gaming experience with exclusive content, cashless convenience, and cashback rewards. With the PlayMaya tournament, mobile gamers from all around the country battle it out to come out on top in some of the most popular mobile games today such as Mobile Legends: Bang Bang, Call of Duty Mobile, and PlayerUnknown's Battlegrounds Mobile.
By tapping on the extensive on-ground network of Smart Padala by PayMaya with over 39,000 partner agents present in 92% of all cities and municipalities, the PlayMaya tournament is bringing gaming experience powered by cashless payments closer to Filipino gamers even in the farthest reaches of the country.
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