Consumers Value Awards, as expressed by the name, is an award under the sphere of consumers. Everything about the process of the awards
is more in the hands of the consumers. For instance, at the nomination stage, it is consumers that will nominate brands for listing to be voted for. Akonte Ekine is the CEO, BrandXchange. He is also convener of Consumers Value Awards. He speaks with The Guardian GREGORY AUSTIN NWAKUNOR on the forthcoming award scheme. is more in the hands of the consumers. For instance, at the nomination stage, it is consumers that will nominate brands for listing to be voted for.
The consumers’ participation is the establishment of the essence of the programme as a vehicle to ensure that brands are living up to expected standard they have created or meet the expectation of the consumers.For us, our consideration is that once a consumer has made effort to purchase a brand or engage a service, then that brand is good enough to be listed or nominated. It is an open market initiative for brand owners and consumers generally.
Benefits seem endless, but it must be stated that a consumer’s badge of honour based on voting is a major stamp of respect for the brand by consumers from consumers to consumers. It is a stamp of acceptance and a bench market for the brands keep the standard and improve on it. This year, we are looking out for consumer conversations from brands that are social advocacy. This new category is to promote public conversation from corporate sustainability initiative of brands to promote better consumer behaviour in the market.
I am sure that if the trust we built in the first edition was not good enough, the second edition would probably not get the degree of success we got and therefore we have to hold onto that public trust and remain open or transparent for everyone interested to visit the website and cast vote or review it. We call it a badge of honour and so even from inception it must be seen and experienced as such.
Nigeria Latest News, Nigeria Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Consumers hail Aba Power for retaining old tariffThe Nation Newspaper Consumers hail Aba Power for retaining old tariff
Read more »
Access Bank, Mastercard expand cross-border payments for African businesses, consumersAccess Bank Group, a leading multinational bank, today launched an innovative solution in collaboration with Mastercard to expand access to cross-border payments and remittances to and from the continent, bringing Africa closer to the global economy.
Read more »
7.4m consumers still without electricity meters as installations rise 5%About 7.
Read more »
Petrol: NNPC assures consumers of 30-days sufficiency as petrol supply improvesNNPC Limited has assured consumers that it has enough petrol in stock to last for the next 30 days as supply continues to improve across the country.
Read more »
Consumers seek lower tariff as NERC adopts monthly review, N1227/$ rateThe Nigerian Electricity Regulatory Commission (NERC), yesterday, reduced the tariff for Band A customers by N19, bringing the total end-user bills for about 1.5 million Nigerians to N206.80 Kilowatt per hour (KWh).
Read more »
Workers, consumers reject ‘negligible’ electricity tariff cutThe Nation Newspaper Workers, consumers reject ‘negligible’ electricity tariff cut
Read more »