In this capacity, President Obama will have a minority equity stake in the new venture.
has announced that former President Barack Obama has joined NBA Africa as a strategic partner.
NBA Africa conducts the league’s business in Africa, including the Basketball Africa League which held its inaugural season in May featuring 12 of the top club teams from 12 African countries. NBA Africa is focused on expanding the NBA’s presence in priority African markets, deepening the league’s engagement with players and fans across the continent, and continuing to grow Africa’s basketball ecosystem through programmes like the Jr.
“The NBA has always been a great ambassador for the United States—using the game to create deeper connections around the world, and in Africa, basketball has the power to promote opportunity, wellness, equality, and empowerment across the continent,” said President Obama. “We are honored that President Obama has become a strategic partner in NBA Africa and will support our wide-ranging efforts to grow the game of basketball on the continent,” said NBA Commissioner Adam Silver. “In addition to his well-documented love for basketball, President Obama has a firm belief in Africa’s potential and the enormous growth opportunities that exist through sports. NBA Africa will benefit tremendously from his engagement.
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